Cookie Policy
Last updated: 17 July 2026
1. What Are Cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide information to website owners. We use cookies and similar tracking technologies (pixels, local storage) on this website.
2. Google Consent Mode v2
We implement Google Consent Mode v2. By default, all non-essential cookies - including analytics and advertising cookies - are set to denied until you actively accept them via our cookie banner. Essential cookies required for website functionality are always active.
3. Categories of Cookies We Use
| Category | Purpose | Examples | Basis |
|---|---|---|---|
| Essential | Required for the website to function. Cannot be switched off. | Session cookies, security tokens, cookie consent preference (cookieConsent) |
Legitimate interests / legal obligation |
| Analytics | Help us understand how visitors interact with our website by collecting anonymised data. | _ga, _gid (Google Analytics) |
Consent |
| Advertising | Used to serve relevant advertisements and measure ad campaign performance. | _gcl_au (Google Ads conversion linker) |
Consent |
4. Google Analytics
We use Google Analytics to collect anonymised data about how visitors use our website. Google Analytics uses cookies such as _ga (expires 2 years) and _gid (expires 24 hours) to distinguish users and sessions. This data is processed by Google LLC in accordance with their privacy policy. Analytics cookies are only set after you have provided consent via our cookie banner.
5. Google Ads
We use Google Ads to promote Clearwater Review. The _gcl_au cookie (expires 90 days) is used by Google Ads to store and track conversions. Advertising cookies are only set after you have provided consent. You can opt out of personalised advertising at adssettings.google.com.
6. How to Manage Cookies
You can manage your cookie preferences at any time:
- Cookie banner: use the "Manage" option in our cookie banner to review and update your preferences at any time.
- Browser settings: most browsers allow you to refuse or delete cookies. Refer to your browser's help documentation for instructions. Note that disabling cookies may affect website functionality.
- Google opt-out: install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from tracking your visit.
7. Withdrawing Consent
You may withdraw your consent to non-essential cookies at any time by clicking "Manage" in the cookie banner and selecting "Reject All" or updating your preferences. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
8. Contact
For questions about our use of cookies, contact us at info@strainingoaearth.world or write to Clearwater Review Ltd, 27 Aldgate High Street, London, EC3N 1AL, United Kingdom.